It’s no secret that the key to internet marketing success is to have a good and responsive email list. Now there have been many discussions on this topic on how one can build a huge email list or how one should try to create a good relationship with the list for it to be responsive. However one factor remains in the dark and that is the best time to send the email for the best response. There is without a doubt that this factor does play a huge role in your open rate and click through rate of your emails.
Obviously the fundamentals behind the open rate and the right time to send your email are that you will essentially want to send your emails out at a time when the recipients are already in front of their computer. And after many years of marketing online, many self-experiments and exchange of knowledge with a lot of other internet marketers it is safe to say that there is NO best time to send an email. However, the truth remains that there are ‘better’ times to send an email and there are times when you should avoid sending your emails out. Let us take a quick look at some of the best times to send out an email.
Weekend… quick offers.
It is said that on a weekend, people are out to have fun and rarely sitting on their computer to read about all your marketing jambalayas. But we all know that one can never really be parted by our PC 100%. That’s right, we get itchy and we will one way or another try to browse on the internet, briefly surf on Facebook and you guess it right… quickly check our emails on a weekend. What this means is that although we are pressed with time on the weekend… we are still lurking near to see what’s going on. Hence on a weekend, a quick and cheap offer (one that does not require a lot of decision making) will usually do pretty well.
This is because those who are on their PC and are interested with your product will be more inclined to grab it by impulse and since the price point isn’t too expensive, they won’t have to worry too much about making a mistake. This has proven to work over and over again and the next time you wish to send out an email on a weekend, try sending a quick promo on a low end offer. You should see a good response from it even if it is on a weekend.
Weekend… Newsletter for relaxing.
Another great thing to send out on a weekend is to actually use a casual and short newsletter. Studies have shown that people on the weekend do casually browse on their emails looking for good newsletter to read. Think of it has a good book which out next to the beach. In todays’ modern world, people that do not bring a book out usually have a tablet or a smart phone with them and this actually changes a lot of the mechanics of the email marketing game.
If you know what I mean, you should try and send a friendly, entertaining and yet at the same time educative newsletter out occasionally on a weekend and you will be building a good strong relationship like no other.
Sundays… Better CTR? Low open rate?
A recent experiment from a fellow marketing friend has proven that while on a Sunday a typical email has a much lower open rate, the click through rate was actually better. This is probably because those who are actually on their PC has nothing better to do or has some spare time before they head out. Hence, since they have more time to ‘burn’ they will be less reluctant to click on your links to find out more. Obviously those who clicks on your email links also spent time reading on your email.
This kind of traffic is actually as a much higher quality than those ‘rushed’ clicks. In fact, if you have a compelling sales letter, those who clicked on your links on a Sunday and have more ‘free’ time will actually read your sales letter in a more detailed manner. Guess what this would do to your sales conversion if your sales letter is a killer one? Your sales numbers will not be disappointing at all.
B2B vs B2C – Work Hours vs After hours
If your product is a B2B (Business to Business) offer then it makes sense to actually send out your offer on a ‘working’ hour because people are in the business mood and are more willing to think about their business or make an investment decision on these set times.
However, if your product is in a B2C (Business to Consumer) niche, then you can be sure that you will get a better response if you send out your promotional emails after their working hours. This is the exact reasons why so many gurus urge their students to be in the shoes of your potential customers so that you understand the best conditions in order to market to them effectively.
Mondays are slow days.
One of the worst times to send out is on Mondays. I guess this is because of the ‘norm’ or ‘culture’ that People are just slower to and more reluctant to be responsive on a Monday. This is just a part of being human. However, as I mentioned before, things could differ in a different niche and thus the only way to find out if Monday is a good time to mail to your subscribers is to actually test it yourself. Only then will you be able to tell if the people in your niche are responsive to your emails on a much dreaded Monday.