Today’s digital world proves to be a dynamic platform for modern businesses that capitalize on advanced technologies and solutions available. This includes social media networks such as Twitter where Twitter marketing is becoming popular amongst business entities in all industries to attract web traffic.
Every business today knows that success or mere survival in the market requires a constant flow of web traffic to their website in establishing a strong online presence. The marketer or business owner is unable to execute the required marketing activities alone; the success of the business comes easier when there is help from the outside: Twitter followers.
Twitter Marketing Success
The best marketing success secret is really no secret at all. Any business could succeed in the market if it receives continuous traffic that is converted into sales. A business could generate high traffic, but low sales or low traffic but high sales, depending on how the marketing strategy is worked into the marketing campaign.
However, word of mouth forms the best marketing strategy from others who are inclined towards the business without being paid by the company. High savings would be translated into bigger bottom lines for the business when their brand or products are highly recommended by various authorities without coercion or instigation by the company.
This is where Twitter marketing comes in very handy where every Twitter fan or follower could be a potential marketer for the business. Satisfied customers or Twitter fans and followers make excellent endorsers to the business. Hence, aggressive businesses should work diligently to engage their Twitter followers into being their unofficial ambassadors who do not get paid for endorsing their brand, products or services.
Twitter marketing is an excellent online marketing strategy today with an efficient implementation by innovative businesses. Twitter keeps fans and followers informed of the latest market trends and happenings with a fast delivery. Businesses are manipulating this marketing concept to draw more web traffic to their website for more customers.
Known as a dynamic and versatile micro-blogging platform, Twitter offers immediate news updates in just 140 characters or less to its 200 millions of fans and followers. With a growing customer base, Twitter is poised to be the preferred online social media networking platform to reach thousands of potential business leads effectively and efficiently at low cost. However, these businesses need to be smart in manipulating the available features of Twitter to their bottom line benefit.
1) Interesting Tweets
Twitter offers only 140 characters in a tweet message. Hence, business messages must be short and sweet as well as interesting and useful to recipients. Impactful tweets would inspire recipients or arouse their curiosity and interest to be fans and followers. These well written tweets would attract the right crowd to the business and brand, especially when web readers want more.
2) Newsworthy and Value-Added
Tweets that would captivate Twitter fans and followers must be newsworthy to secure the interest of the readers. This may trigger off a chain reaction of sharing the message or re-tweets until a viral marketing phenomenon happens.
Tweets need to have value to compel Twitter fans and followers to call-to-actions in creating the desired web traffic for the business. Business tweets should be regularly delivered to keep fans and followers informed or updated on the business deals and offers plus other benefiting market information for loyal fans and followers such as comparative studies on products and services.
3) Building Healthy Networks
As a social media networking site, Twitter thrives with the connectivity of its members. A business on Twitter thrives on its connectivity with fans and followers. Strong customer relations must be established and enhanced with regular online communications and interactions through the sharing of tweets and following one another.
Healthy relations need to be maintained by fans and followers to boost the market presence of the business entity. Networking on Twitter helps increase not only fan following that expands the business visibility on the Internet, but also draw more fans and followers to be potential business leads and customers.
4) Impacting the Market
Business owners or marketers who want to involve Twitter followers in their marketing campaign with success must impact the platform users with a strong market presence. They must find their voice with a dynamic personality that would project a special forte which would benefit the fans and followers. This would have fans and followers, establishing trust and confidence towards the business brand and marketer or business owners to visit their website.
When the marketer or business owner is regarded as a market leader or expert in a certain forte, more fans and followers would appear to seek counsel and tips that provide plausible solutions which benefit them. Twitter fans and followers are frequently seeking for new ideas, solutions, tips and guidelines on a wide spectrum of issues in life and work.
Twitter experts or market leaders project a charismatic character with high bouts of friendliness and knowledge that are shared through tweets. Opinions are valued and exchanged on a wide array of topics and themes. Good tweets include a variety of content with interesting and inspiring videos and photos.
5) Mix Up Content for Interest
Dynamic tweets could be from any source on any topic and theme to excite fans and followers until they become loyal customers for the business. Mixing up tweet contents from different quarters makes the tweet more exciting which may be challenging in stimulating the mind and heart.
Mixed-up tweet contents enable the marketer to get into an online instant communication with interested parties or grab the opportunity to identify different types of potential leads for the business at one time instead of focusing only on one demographic.
6) Quick Responses
Successful marketers and business owners using Twitter marketing would have applied the Golden Rule of Tweeting; that is, quick responses to tweets. It is crucial for marketers and businesses to respond quickly to every tweet so that tweeters are kept interested and reciprocate with the right responses that benefit the business outcomes.
This would motivate tweeters to be fans and followers of the business marketer which grows the business follower base.