It has become normal to see people walking around with mobile devices in their hands today. Many people are devoting a lot of their time on mobile. For this reason, companies are trying their best to capture the attention of consumers on the web today. If you are amongst those who are trying to get consumer attention, then you should know that video marketing is offering many great returns.
Today, video is one of the most addicting and entertaining online content formats. Most of the young adults aged between 18-34 years love YouTube and most of them have subscriptions to different channels.
One thing you note with video trends is the fact that they are dynamic, meaning they change all the time. What stands as popular today may not be so popular the following day or following year. You should, therefore, learn about the best ways in which you can use video marketing to keep your brand relevant and to keep up with the consumers.
There are so many trends that you need to think of as a marketer. In truth, most of the trends are intertwined and that is why they deliver such great results at the end of the day.
Vlogging is now very popular especially on YouTube, the biggest video platform on the internet. This normally involves people filming many aspects of their lives regardless of how mundane or exciting they are. There are those who post meal preparations at home, vacation activities, and so on.
Entrepreneurs and businesses have now started exploring the possibilities with Vlogging. This is a practice that has very great potential and it may become very popular with time. When you embrace Vlogging, you are essentially allowing viewers to see your real life and this allows them to relate more with you and connect with the human side of your brand.
Vlogging can involve all aspects of life and business and therefore can be a very powerful tool for entertainment, recreation, and even education. You can use different videos so that everyone will get something they like and can connect with.
If you want to grow your audience, then this is the way to go. It is very affordable to do and can have a mega impact on your ROI. All you need is a smartphone, editing software, and a YouTube channel where you can post the videos.
Most social platforms have embraced live videos. These include Instagram, Facebook, and YouTube. There is a possibility that this is one of the trends that will hold into the future. Live broadcasts are now a thing and more and more people are doing them. They are engaging as they are entertaining.
When you do a live video, the audience feels like you are talking to them in a direct manner. Because of the connection, they tend to react and engage in the conversation while commenting and asking questions as you continue. It is this added personalization that makes viewers stick longer. This is especially when you are speaking about a matter that interests them.
For companies, these live videos are a great place to tell people about your products. You can offer demonstrations and tutorials during such a time. Other things you can do include tours, interviews, question and answer sessions, and even webinars. The thing that makes them so appealing is the fact that they are free and they do boost a lot of awareness around your brand. This is something that every business should take advantage of.
360-degree videos have been around for a while now, they are proving to be unique, and they give a very interactive and unique experience. This means that their use in the marketing sector will still grow. Using 360-degree videos is an amazing way to give your audience the kind of feeling that you want conveyed. This allows them to have a very specific experience.
This is a great option for companies that are travel-centric. A good example is the national geographic. It is a company that has been known to capture some of the most breathtaking videos. However, these videos can be used in different segments of the economy and they include car dealerships, galleries, museums, promotions, events, retail, and even real estate.
Creating such a video for business is not as hard as many people would presume. You need to have a good camera for this though. Editing software can help you give the effects you want, and this, in turn, helps you resonate with the audience in a way you may never have thought possible.
In the not so far past, TV was the main thing and businesses wanted their ads to be on TV. This was the perfect way to reach so many people at home. However, in the present, not so many people are exerting too much effort in putting ads on TV. Instead, people are turning to online platforms. YouTube ads have become very popular. The best part is how less expensive, they are when compared to the ads placed on TV. YouTube has a great reach and this in a way makes placing ads here more reasonable. Research has shown that YouTube has a wider reach than cable networks. If you go to YouTube, you notice that most videos have an advert just before the main video plays.
Virtual reality is still in its infancy stages, but it is gaining ground rather quickly. Virtual reality may become mainstream quite soon and it will mean more access for individuals and businesses. This is a trend that is bound to have a major impact on the economy.
Some companies have already embraced virtual reality with good results. There is so much that a company can do with this trend and this may include teaching people different things related to the brand. Virtual reality is already being used in remodeling.
The above are some of the hottest trends that every marketer should know as far as video marketing is concerned. Embracing change and adopting is one of the ways you can stay ahead of the completion. Use videos because they can be very useful in capturing the attention of your audience.
Category: video marketing
Keywords: video marketing, video marketing trends, YouTube
Tags: digital marketing, social media marketing, video marketing