Strategies and campaigns that can be applied in mobile marketing

Mobile devices and the great sharing culture is what makes mobile marketing such a great success. Mobile devices are a great horizon for all markets and you need to make them a priority. They should be taken seriously. Technological advances have made the mobile platforms more secure and faster. Such an experience is very enticing for the users.

There are some issues that you have to think about very critically to be able to take advantage of the opportunity that presents itself. Those who will be able to come up with the best marketing campaigns will end up big winners in the future.

Forms of mobile marketing

There are many types of mobile marketing that anyone can utilize successfully. They include:

• Short-message service or SMS. It is also called texting
• Multimedia message service or MMS is a message that contains objects like audio, video, or images
• Mobile web applications
• Access of browser web services through mobile devices such as the World Wide Web. Here, wireless application protocol is used. This global specification is designed to empower mobile users to interact with services and information in an instant.
• Bluetooth: this is a wireless technology that is short range. This is also referred to as proximity marketing. This takes advantage of localization, meaning that advertising content is sent to people within a particular place this means that if you have a mobile gadget that is within a marketing broadcast proximity, you will get the advertisement or message.
• There is also the location-based marketing where multi-media is delivered directly to mobile devices depending on the location using GPS technology
• QR codes which stands for quick-response barcodes
• Voice such as IVR or Interactive Voice Response: this is a technology, which automates interactions through phone. Voice broadcasting is also a part of it. Usually, numbers in a list that is computer managed are called and then a message is played on the answering machine of the recipient. This message is usually pre-recorded.
• Pay per call
• Abbreviated dialing codes where you dial a code so as to access audio content
• Mobile banners
• Mobile commerce
• Mobile website: this is a version of pages found on the internet, but provided in such a way that they are optimized for mobile access.

Mobile campaigns

Messages sent through mobile devices using different means can be very powerful. The time that people spend on mobile devices is far more than time spent on desktop. Over 80% of those who use apps access them around 15 times daily. The main challenge that mobile marketers face is catching the attention of the audience, gaining their trust, and meeting their expectations, which seem to go up on a daily basis.

You notice that people are very specific about what they want, and how they want it. There are many types of messages that can be developed to meet all the needs of the target audience. Mobile capabilities are positioned in a unique way so that they can deliver real time executions.

Mobile messages come in all kinds of forms and they are designed to serve different purposes. They can be promotional, transactional, or activity based messages. A serious company should be able to leverage the options available so that they can come up with a personalized and consistent customer experience.

How you can tell which type of message is the best for your brand

The best way to tell the best type of message for you is to know all of them and see whether they fit or not.

1. Promotional campaigns: These are used to inform people about available deals or new content. When you are developing marketing plans, this is the best method to use since it can help you to coordinate all your campaigns. Promotional campaigns can be a part of special campaigns or ongoing campaigns.
2. Transactional campaigns: These are great for brand building. Transactional push notifications are very popular in this case. Usually, the potential of the transactional messages is overlooked. These kinds of messages follow transactions such as purchase or sign up and are sometimes used when you need to make confirmations. When you make a purchase or of change a password, then an automated message or email will be sent to confirm.
3. Onboarding campaigns: these are perfect for teaching how the site or app operates. Such campaigns make sure that a user starts out in the correct way. They can be greatly varied according to the website or the app. The main goal is to introduce what your brand promises and point out some of the main features to the user so that they can get complete value. It lays a firm foundation for engagement. Onboarding campaigns are usually long-term. You can choose a short campaign or a multi-site.
4. The opt-in priming campaigns: these are used when you want to ask something at the auspicious moment. The campaigns give a persuasive and thoughtful nudge so that the audience can opt-in. There are other tools that can be used alongside this for better results.
5. Triggered campaigns: these are excellent when you want to lead the journey of a customer. The messages are personalized and are triggered by the purchase. It can also be used in gaming apps where a user has sent a congratulatory message on reaching a certain point in the game. Sometimes the triggered messages do not have to be sent immediately when action is taken. They can be scheduled for a later date to encourage engagement.

Others

Other campaigns include:
1. Dynamic content campaigns where messages are personalized
2. Actively campaigns where you can tell what friends are doing
3. Location based campaigns to make offers regionally
4. re-permission campaigns allow users to make another attempt

Putting them together

The above methods are effective in mobile marketing and you may find that you may use different types at one point or the other. The campaigns are perfect for engagement and embracing user preference all of which work at keeping the brand at the top.

Your CRM can be instrumental in helping you coordinate all the different campaigns into something that is robust. When you concentrate on personalization, you can create messages that are quite compelling.

Category: mobile marketing
Keywords: mobile devices, mobile campaigns, types of mobile marketing
Tags: online marketing, mobile marketing, digital marketing

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