There is no “one-size, fit-all” formula to get the best online traffic for your business website. While you can not impose any deadlines on the results, if you take a few genuine steps, you can expect to have a rendezvous with success soon.
The most important thing is that you must be ready to spend some of your valuable time consistently so that you can educate yourself about the steps and adopt them regularly.
It has been proved that the best online traffic comes from the major marketing tools like SEO, PPC, Link Building, and Banner Advertising. It is not necessary and may not be feasible that you will get an equal degree of results from every one of the above. The results may vary from one individual to another. The underlying concepts in all the four are almost the same. For example, in SEO, keywords and key phrases of your website content are used optimally so that your website gets a good ranking in the leading search engines.
Though all these tools sound very simple, it is better to delve deep and study them. In PPC or pay-per-click marketing, you pay a fee to the search engines to have them post ads for you. This is called a PPC advertising campaign. You are allowed to post ads about your website on the “sponsored results” section on the search engine results pages. When planned well, your fee will be more than offset because whenever somebody clicks on your ad, they get taken to your website where hopefully they buy something. This will increase traffic for your website also and at the same time, you can enjoy the profits with the money you get paid when the ads are clicked.
Link building is another excellent method to drive more traffic to your website. The trick to use this advertising tool lies in finding out the best traffic sources online. But this traffic source should have relevance to your website. If you get such good and relevant traffic sources and put your link on their sites, the traffic that visits these sites may visit your website also. Thus you may succeed in generating more and more traffic for your website.
Popular directories, message boards and online forums are other places where you can submit links to your website. According to the law of averages, if you have more such links, the more your traffic will improve — because it will appear more number of times on the search engine result pages. But your links must be technically correct, relevant, and credible.
In banner building, you can design attractive banners and place them at the right spots on the right websites. They should be captivating, nicely designed and attractively worded to allure people to click on them so that traffic to your website increases.
But the results vary according to the nature of your business. You must bear in mind that results can not be obtained overnight. But if you consistently and persistently work hard, you can rely upon these tools to generate the best online traffic.