If you have an online business or a business page, then you probably know how important it is to be visible to other people. Visibility on the web is something that everyone craves for. The problem is that some people want the easy way out. They want to be ranked first without having to move a finger. In addition, they try some of the worst SEO practices to get ahead of their competition. It never ends well.
What you should appreciate is the fact that if you want to be visible on the web, then you have to think of SEO in a critical manner. SEO is not something you just do and simply forget. It is an ongoing process and you should not expect a quick fix. There are people who promise amazing results in an instant. If this happens to you, you need to be very skeptical.
There are steps that can be followed to improve visibility on Google SERPs (Google search engine result pages).
How long will it take to see an improvement?
There is not a straight answer for the above question because it depends on a number of factors. SEO does not just happen. All situations that you could be dealing with have their own variables that need to be considered. The variables include competition, your budget, your skills, and the overall standing of the website against other competitors. With this in mind, any marketer can approach the matter with a clear mind and without expectations that are too far-fetched.
How to improve
To increase the rankings, there are several things that you can try out.
If you want to increase your rank, then you need to improve your site and content in a continuous manner. This is because the algorithm of the search engine carries out site reevaluation when changes are implemented.
Even when you make major changes to the design of the website as well as its functionality, you should note that it might take months before you can see the impact. Just because you do not see any quick results after a while does not mean that you stop there. It is always sensible to continue working and continue improving the website and try to be the best.
Improvement can impact the index of the site. If your URL is of a low quality, googlebots may not crawl it often, which means the re-evaluation time may take longer. Instead of removing pages. You should work on improving them to be better.
It is essential that you create a strong foundation for the site. This includes the information architecture and the structure. When it is poor, it can make SEO campaigns unsuccessful. You need to make the website easy to navigate. Also, make sure that any duplicate content is dealt with.
Optimize for mobile gadgets
This one goes without saying. A great number of those who use the internet make use of mobile gadgets. This made it necessary for Google to roll out a mobile index and it is important for sites to be mobile friendly. In most cases, it is the mobile version that is used for ranking and indexing. When you understand what users need from your site, you will be in a position to offer them quality. It should also be very easy for them to carry out various tasks without much difficulty. This should be true even when they need to multi-task.
You should also ensure that the site performs in delivering all products and services in the easiest way possible. Note that mobile connections tend to be slower than those on PC are. Having responsive sites encourages potential customers to stay on your page.
Optimizing for speed
For desktop and mobile, there is a need to keep on monitoring speed and try as much as you can to improve this area. It is important to add images that fit well into the area reserved to get that structured look. When you are landing a page, different resources are also loaded. Caching stores the files within the computer, ensuring that those resources will be available when needed. So to enable caching, you can try a code. There are some website hosting sites that already have plugins that make this possible.
Script handling is also very important. If not done well, the various scripts in use can end up slowing you down, which are never a good thing. You should never try loading many CSS and JS files all at once. You can also try to minify the files by stripping some of the comments to ensure things are running as fast as possible. You can also try merging the files into one, which makes things so much easier.
Work on your links
External and internal links have a very huge influence on the ranking of websites. You should therefore take time to work on them. You may start by fixing any broken links. This is a major thing with most websites because some owners ignore the broken links. This ends up frustrating the users. You can also check your site for errors so that they can be mixed. Do not use an exact match for your anchor text because it can be bad for the external linking strategy. It is also very important to avoid coming across as spammy.
It is also possible to get notifications every time your brand is mentioned anywhere on the web. This allows you to keep track of the brand and find out if you are making a positive impact.
Google helps people to learn more about SEO by providing a guide that even those who are not experts in the area can use and learn from. Doing basic things can get you ahead of your competitors and increase the rankings.
It is important to use relevant data on your site so that Google can easily tell what the site is all about. You should come up with brief, unique, and descriptive titles as opposed to filling it with keywords.
Google is continually improving services and spammy techniques no longer have a place. If you are serious about your marketing, then it is time to take a deep breath and give it your best.
Keywords: ranking, keywords, search engine rankings’
Tags: digital marketing, SEO, content marketing