The power of psychology has always played a huge role in marketing. In fact it should be safe when we say that marketing is the ability to utilize psychology to help us make money. It would then also make sense if we were to say that if there were not psychological tactics in your marketing message then your marketing efforts probably won’t be as effective as you hope it to be. This fact rings true in the internet marketing world as well.
Since the beginning of online marketing, expert marketers has actually tested many varieties of marketing strategies in hopes to improve on the campaigns that they are working on. The discovery of new techniques and tactics are all based on some of the principles found in psychology. Hence let us take a deeper look into some of the common and effective psychological tactics used in internet marketing today.
The first psychological tactic to make it into this list would be the ability to make you sound believable. When we are marketing online it is rather hard for people to put their trust in you simply because they do not know who you are, they have never seen you in person and for what they know you are merely represented by your sales letter or sales message.
Hence, building trust and getting people to believe you are a must. Therefore you have to include a picture of yourself, your contact information, your achievements and everything that is tangible to help you look more real online. Otherwise people will have to put their trust on a ‘ghost’ and that is rather hard for people to accept when there are so many stories of scam everywhere these days.
This also means that when you are presenting your ‘story’ in your marketing message, you need to make it sound believable. Some of the worst marketing sales message that you see today on the market is so ridiculously fake that it triggers a scam alert in your mind. If you are doing this for the long term then you need to start building trust with your customers and prospects from day one. Hiring fake actors will just turn off a lot of your customers.
Be in the business of solving.
The next psychology that you will want to take notice of is that you want your customers to know that you are a problem solver and you’ve done this countless times for others. What you’ve got to do here is to actually prove to the world that you’ve done it before and you can do it again for your customers. This is achieved by placing testimonials and showing live proof of the effectiveness of your strategies. If you can just show your customers how your product can help them solve their problems, they will be willing to spend money on you because they know that it’s going to worth their money (since you have proven that your product works).
Another good thing about this is that as an extra bonus, you get to show people that many other people before them have decided to invest in your offer. This shows your clients that they are not alone and that he or she won’t be making a mistake if they were to place their trust in you. Psychologically speaking this is helping people put even more trust in your product since they can see that others are successfully using your product to solve the same problem that they have.
When it comes to using psychology in your marketing, you should always look into the power of emotions. Humans are emotional beings and if you play your cards right, you can tap into the emotions of your customers and this could potentially drive you a lot of sales.
One of the more common emotions that marketing experts will aim for is fear. Some good examples of this is such as the fear of losing out, the fear of the future, and the fear of the unknown plus much more. Since humans make decisions mostly out of emotions and less with logical thoughts, marketers have found ways to smartly trigger the buying emotions of a normal client. When applied effectively, you can get your customers to actually feel the ‘successes’ of using your product even before they buy them.
Shifting minds to after a purchase.
Perhaps one of the best ways to get people to buy your product is to shift the minds of your customers as if they’ve already bought and enjoying your product. Try to avoid indicating that they are still in a buying process. Instead speak to them as if they are already enjoying your product, and get them to imagine just how much better life would be. This is also known as selling the dream. Please want to buy stuff that they want and not the stuff that they need. Doing this will help you get the best results for your marketing campaigns.
There are of course many more psychological tactics out there. Some of them are very effective while some are not as good. One thing is for sure, the best tactics are usually seen used by the top marketers out there. Hence once can actually learn a lot just by studying some of the sales message and tactics that the gurus use. We can really learn a thing or two from them even if we do not buy their stuff. Make sure to use what you learned because applied knowledge is the real power to success.