Components for the most successful marketing campaign on Facebook.

Introduction

There is a lot that needs to be included in a marketing campaign on Facebook. Even though Facebook was not the very first social platform to hit the market, it has been able to stick around for quite some time and it has changed in very many different ways. However, this social network does not have too much automation that one can take advantage of.

Some of the components

Algorithm

It has been a while since Facebook Newsfeed were shown in their chronological order on Facebook. This is because Facebook has been busy perfecting their algorithm that selects which updates make an appearance in the Newsfeed. This is a very important thing because usually, there are thousands of new updates that are available each time someone logs in. These come from friends, pages, and groups. It means that there is no way anyone can scroll through all the updates. For this reason, Facebook sets some features such as engagement to make a determination of what the users get to see.

Boosted posts

Now that you know that not everyone will be able to see everything that you post, it is possible to boost that post. When you use them in the correct way, they can be a great tool to grow your audience and reach more people. In most cases, when you post something that is very successful, Facebook may prompt you so that you can boost it and reach more people. This is one of the best ways in which you can grow your page.

Call to action

There is a call-to action button found on every page. Usually, the button is not there so you need to set it when doing a page configuration. You may choose to direct your visitors to any page that you please on your site, such as a sign up form, download page, or sales page.

Discussion

Comments are an enthralling part of any Facebook update. As such, you need to encourage people to discuss by way of questions or commenting. This is something that you should try as much as you can to encourage. You can then try some controversy to entice people to join the discussion.

Engagement

Engagement is very important on Facebook. Usually, the Facebook algorithm only shows any posts that you make to a very small part of the fans and this is usually the default. It is important to have a great organic reach by creating updates that are engaging. You should be able to incite people to react to the posts, commenting, clicking on links, and even sharing. This is because when fans engage with the updates, it means more people are able to see them.

Frequency

This statistic is very important, even though it is highly unappreciated. It is often found on the ad manager. Usually, it will tell you just how many times the targeted users have seen the ads you have posted. The frequency should not be too low because it may not be seen by enough people yet.

The frequency should also not be too high either because it may end up being seen by the same people over and over again. You should make some changes if the frequency is above five and you should never let it go above ten.

Gratitude

If you notice that your followers or fans are engaging with you and your content, it is important to try to appreciate them in the best way possible. These people took time to write and respond in one way or the other. Something as simple as an emoji can go a long way in showing your gratitude.

You will notice that Facebook will usually have a visible metric on the response rate of a page. When the response rate is at 90 percent, you may get a badge and this will make people confident about you and what you do.

Humor

There is no greater unifier than humor. It helps to be able to make people smile. It does not make any sense to make each update a joke. However, from time to time, you can post a joke, funny sayings, memes, or some hilarious videos. This is the kind of content that is great for earning shares and engagement.

Insights

This works like analytics for Facebook. They allow you to learn from your failures and successes by simply analyzing how updates are performing. The insights tab is located at the top of every page and so they should be very easy to access.

If you are to get valuable insights, you should try to concentrate on the most recent updates, especially the ones that had a wide engagement and high reach. You should find out more about the time when you posted them and the kind of posts they were. It would be better to concentrate on coming up with similar kind of content in the future.

Judgment

It is always important to apply your best judgment to make a determination on what is appropriate and what is not. It is common for brands to overuse trends, current events, and holidays during marketing campaigns. This is something that does not always go well with the audience, especially when it is overdone. You should be careful about what you choose to do because it could very well work against you.

KPIs

This means Key Performance Indicators and they are metrics that can be used to inform you about where you stand on Facebook. This does not only concentrate on the likes. It has to do with your reach and how you manage the average posts. It also depends on the value of engagement and the kind of traffic you are receiving on your website.

Likes

This is an unpredictable choice but likes are quite important. This acts as Facebook’s social currency. You should respect your Facebook fans and you should never try to use fake fans since this can backfire. Using fake fans ends up plummeting your engagement and reach. This is because the number of people who will view updates and interact with them will be much smaller.

Conclusion

The points given above are some of the most basic things to note about Facebook marketing. Think about it critically and you will be way ahead of your competitors.

Category: social media marketing
Keywords: Facebook, marketing campaign, posts
Tags: social media marketing, digital marketing, Facebook marketing

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